A brutally honest, real-world look at how to become successful in the fitness industry, told by one of the most renowned veterans of the business. Thomas Plummer explains the ins and outs of the business in detail, using real-life examples, providing illustrations, and adding just a touch of humor. Plummer lets you learn from his successes and failures as he provides you with the tools that will allow you to compete and succeed in fiercely competitive markets against any competition, while still maintaining your integrity.
Covers conceptualizing the business, the financial foundation, member service, profit centers, staffing, marketing, sales, the Training Centric Business System and so much more
The foundation of a solid business is good information. How do you structure pricing? How can you stop being the product and learn how to make money without doing all of the work? How do you market and build a personal brand? How can you stand out from the other training businesses in your market? How do you raise money to get your project launched?
These are questions you need to answer before you can make real money doing what you love. If you are currently operating a training business or dream of opening one in the future you need to watch this DVD.
If you're serious about making the training business your life's work, studying this will be the most important continuing education you'll do all year.